WeWork: or The Making and Breaking of a $47 Billion Unicorn
Exploration of WeWork's astounding rise and fall

About WeWork: or The Making and Breaking of a $47 Billion Unicorn
Released: 2021
Platform: Hulu
Rating: TVMA
Run time: 1h 44m
Cast
About WeWork: or The Making and Breaking of a $47 Billion Unicorn
This is a Hulu original documentary that explores the rise and fall of one of the biggest corporate flameouts and venture capitalist bubbles in recent years. The film is directed by Jed Rothstein and was released on April 2, 2021. It follows the story of Adam Neumann and his company WeWork, which was once valued at $47 billion and on the brink of a multibillion-dollar public offering, before its sudden and dramatic downfall.
Making / Production
WeWork: or The Making and Breaking of a $47 Billion Unicorn was produced by Campfire, Forbes Entertainment, and Olive Hill Media. It was distributed by Hulu. The film offers a deep look into the culture of hype that led to the company's rise and its eventual implosion. It includes interviews with journalists, experts and high-ranking former employees and directors.
Actors
Given that this is a documentary film, it doesn't include actors but rather features real-life figures. Here are some of the people featured:
- Adam Neumann - Co-founder and former CEO of WeWork. His ambitious vision fuelled the company's rise and his controversial leadership led to its downfall.
- Rebekah Neumann - Co-founder of WeWork and wife to Adam Neumann. She played a crucial role in shaping the company's culture and public persona.
- Miguel McKelvey - Co-founder of WeWork. He was the quiet counterpart to Neumann amid the company's chaos and churned out the real estate aspect of WeWork.
Trivia / Interesting Facts
- The documentary marks another step into feature programming for Hulu after the success of Fyre Festival and its docuseries "The Beatles: Eight Days A Week".
- Adam Neumann reportedly sold his rights to the WeWork story to another production, which means he was not involved in this documentary.
- Neumann was given a $1.7 billion payout to step down from WeWork, which included a year-long $185 million consulting contract.
Quotes
Here are a few notable quotes from the documentary:
- "In the history of business, no company has lost so much money so fast." - Scott Galloway, NYU marketing professor and one of the talking heads in the film.
- "The way to carry out a good and rewarding life is by doing good." - Adam Neumann, WeWork co-founder.
Music, Soundtrack
The music for the documentary was composed by Jeremy Turner.
- "Friends and Lovers" - Performed by Bjoern Baumann
- "Perfect Timing" - Performed by Raquel Castro

About WeWork: or The Making and Breaking of a $47 Billion Unicorn
This documentary explores the rise and collapse of the startup WeWork, revealing the inflated ambitions of its charismatic CEO.